BUYER AGENCY UNPACKED: Marketing, Contracts, and Comp

With the new rules now in effect, understanding the impact of the NAR settlement—whether from a buyer’s or seller’s perspective—is critical and still evolving. The landscape has changed permanently, and the stakes are high, but with a few key adjustments, you can navigate these shifts smoothly. Having been on the front lines of these changes all year, we’ve designed this session to provide real-life solutions and best practices that every agent needs right now.

This is a live one-hour workshop and open forum (bring your questions!) to help you understand how to adjust your marketing, contracts and compensation mechanics. We will be discussing ‘The New Norm of Buyer Representation’:

MARKETING:

Explore the impact of marketing yourself as a buyer’s agent, including the importance of written buyer agreements and how to effectively communicate your value to justify your compensation. Understand the strategic marketing shifts required as the traditional perception of buyer agents as a 'free' service to homebuyers evolves. You'll learn how to adapt your messaging to reflect this new reality, along with tips for clearly explaining these changes to your clients and prospects. We’ll cover strategies to highlight what sets you apart from other buyer agents, ensuring clients understand not just what you do, but how you make the home-buying process smoother and more successful. Plus, we’ll dive into how and why to incorporate powerful buyer presentations and client intake processes that showcase your expertise and align with your clients’ needs and expectations.

Contracts:

It’s imperative you understand how to paper your deals and ensure you're on the right track from the start. We’ll provide an overview of the importance of buyer agency agreements (BAA), what they typically include, and how they protect both you and your clients. And how best to ensure you get your BAA signed including how to handle unrepresented buyers. Also, some bonus tips for ‘proof of compliance’ at each stage, ensuring you’re not just getting the paperwork done but doing it right and a few best practices from the field too. Mastering these forms will keep you in line with evolving regulations and help you avoid costly mistakes.

Compensation:

Finally, we’ll review real-deal, latest compensation models currently available to buyer agents including the traditional commission split, flat fees, seller concessions, and more innovative structures. You’ll gain clarity on how to choose the best option for each deal. And you will walk away with the Definitive Seller Concession Guide Bonus Handout (Free too!!). We’ll include tips for negotiating compensation with clients and other real estate professionals, ensuring you're fairly compensated for your expertise and services.

This is your chance to get ahead of the changes, simplify your processes, and stay compliant in a complex market. Sign up now and make sure you’re prepared to close every deal with confidence. And bring your questions!!

What You’ll Get:

One Hour Live Virtual Workshop + Live Question Time
Offer Comparison Worksheet
Definitive Seller Concession Guide
Proof of BAA Certificate
Proof of BAA Open House Form

Why This Matters:

1. Increase Your Conversion Rates: By following a structured approach, you’ll be able to turn more prospects into signed clients.
2. Protect Your Compensation: Learn how this process will help you get paid
3. Build Stronger Client Relationships: A polished and professional buyer rep process enhances client trust and satisfaction, leading to long-term relationships.
4. Stand Out in the Market: With many agents struggling in this area, mastering these steps will give you a competitive edge.
5. Boost Your Professionalism: Enhance your reputation as a knowledgeable and reliable agent who can guide clients smoothly through the buying process and become your local market expert.

Join us for this free workshop designed specifically to address these challenges and fully up to date to discuss real world, from the front lines, best practices. This session offers a comprehensive, practical roadmap that will equip you with the essential skills and knowledge to excel at marketing, contracts and compensation.