Navigating Change #2: Going Deeper on Buyer Agent Compensation Structures, Contracts, Strategic Marketing and Communication Shifts

This second in a series of workshops is supported by several industry experts focused on a core area of not only what’s changing but more importantly what you can do to get ahead and stay ahead of these changes and fully destress your business.

Program is designed to help us all work through WHAT IS HAPPENING AS IT HAPPENS, to assist agents with changes in marketing, contracts, and compensation mechanics.

This group of experts have all been through significant industry turmoil many times before and bring seasoned, been-there-done-that support to us all.

THIS ON DEMAND WORKSHOP COVERS:

• Compensation Models Explained: Deeper dive into the various compensation models available to buyer agents, including the traditional commission split, flat fees, and more innovative structures. Learn how to choose the right model for your business.
• Negotiating Your Worth: Tips for negotiating compensation with clients and other real estate professionals, ensuring you're fairly compensated for your expertise and services.
• Understanding buyer agency agreements, types, and recent news.
• Strategic Marketing Shifts: Discover how to communicate that the traditional perception of buyer agents as a cost-free option for homebuyers is changing and how you can adapt your marketing strategies to this new reality.

WHY TO ENROLL THIS ON DEMAND WORKSHOP?

The recent lawsuits and settlements have shifted the landscape for buyer agency, presenting new challenges and opportunities for real estate agents. In our series of workshops, we will cover the challenges and solutions needed for:

• Loss of Commission Concerns
• Educating Buyers and Sellers
• Shifting to Specializing in Seller Representation
• Competition from Discount Brokerages
• Unqualified Buyers
• Dual Agency Restrictions
• Compensation Conversations
• Buyer Agency Agreements
• Client Loyalty
• How Financing May Change
• Marketing to Buyers and Sellers
• Technology Solutions

WHO SHOULD ENROLL THIS WORKSHOP?

• Real estate professionals looking to understand and adapt to the evolving industry dynamics
• Buyer’s agents seeking to refine their marketing strategies and build trust with clients
• Seller’s agents seeking to understand how to communicate needed changes to sellers
• Anyone in the real estate industry aiming to understand the impact of the NAR settlement on buyer representation

Expert Panel:

Ginger Unger: Ginger is an active broker, agent and trainer and has completed millions of dollars in real estate transactions and has many years of experience in investment and commercial property sales. She has a unique perspective on buyer agency with decades of experience negotiating buyer agency agreements. Ginger is also a very experienced and popular instructor and has instructed commercial and residential classes for agents, brokers, underwriters, and investors for many years. Ginger is committed to helping agents grow their businesses and assisting them in their pursuit of excellence in the real estate industry.Follow on LinkedIn

Karen Liz Albert: Karen is a social media strategist, expert, speaker, and educator with over 25 years specializing in real estate social media strategies for real estate professionals. Over that time, she has launched targeted social media marketing campaigns for thousands of real estate professionals. She regularly achieves tangible marketing results for REALTORS® by strategically promoting brand awareness and increasing customers. Together we are offering her incredibly popular SOCIAL MEDIA LEAD GENERATION SPECIALIST COURSE and her done for you SOCIAL MEDIA FACELIFT that have, to date, helped over 25,000 real estate professionals create and maintain a high-quality and consistent online presence that has led to over 100 million in sales! Follow on LinkedIn

Sam Mehrbod: Ph.D, CEO, Co-Founder Roomvu, The Authority where A.I. Meets Social Media. Sam is a Serial Entrepreneur in real estate technology, building products for real estate agents. He founded Excellentia Builders Group in 2010 and since 2017 he has been working with industry leaders to create a platform that empowers agents with hyperlocal and personalized video content. To date, Roomvu has 200,000+ agents across the USA & Canada. The Roomvu team has over 50 full-time employees and 200 contractors. Formerly Sam was a TOP1% Agent in Greater Vancouver while finishing his Ph.D. at the University of British Columbia. Follow on LinkedIn

Sabine Steinbrecher: CEO Hiveologie. 25-year elearning and real estate education specialist with over 1M real estate courses delivered across North America for many industry channels. Sabine Steinbrecher is a pioneer in the e-learning industry. With a distinguished career spanning 25 years in education design, marketing, and analytics, she stands as the visionary force behind Learning Library Inc (LLI), a leading real estate-focused ed-tech company established in 1998. Her latest innovation, Hiveologie Accelerated Learning, is nothing short of groundbreaking. This innovative 'Superhive' blends learning design, exceptional learning experts, community, rewards, and analytics to accelerate results for real estate professionals everywhere. She is focused on educational resources to hone skills or build new or multiple income streams for real estate pros. Sabine has been honored to be recognized for these new initiatives as a Newsmaker by RISMedia 3 years running. Follow Sabine on LinkedIn and Hiveologie on Instagram.

Don’t miss out on this opportunity to redefine your approach as a buyer agent and thrive in this changing real estate landscape. This workshop is designed to equip agents with the knowledge and tools you need to effectively market yourself, communicate your value proposition, and navigate the complexities of compensation in today's real estate market. Whether you're new to the industry or looking to refine your approach, you'll leave with actionable insights to enhance your practice and build stronger relationships with your clients.