Navigating Change #1: Learn the Mechanics of Buyer Agent Marketing, Contracts and Compensation

This first in a series of workshops is supported by several industry experts focused on a core area of not only what’s changing but more importantly what you can do to get ahead and stay ahead of these changes and fully destress your business.

Program is designed to help us all work through WHAT IS HAPPENING AS IT HAPPENS, to assist agents with changes in marketing, contracts, and compensation mechanics.

This group of experts have all been through significant industry turmoil many times before and bring seasoned, been-there-done-that support to us all.

THIS ON DEMAND WORKSHOP COVERS:

• Understanding the NAR Settlement Impact: Learn how the $418 million NAR settlement is changing buyer agency, emphasizing the negotiability and transparency of services and compensation in real estate transactions and how to communicate it accurately to your clients and prospects.
• Articulate Your Value Effectively: Strategies for pinpointing what sets you apart from other buyer agents, how to communicate your value proposition to potential clients, ensuring they understand not just what you do, but how you make the home-buying process smoother and more successful.
• Strategic Marketing Shifts Required: Discover why the traditional perception of buyer agents as a cost-free option for homebuyers is changing and how you can adapt your marketing strategies to this new reality.
• The New Norm of Buyer Representation: Explore the implications of marketing yourself as a buyer agent, including the necessity of written buyer agreements and how to communicate your value effectively to underscore your compensation.
• Building Trust through Transparency: Strategies for fostering transparency with potential clients by offering insightful, informative content and cultivating your trusted provider status. 
• Understanding Buyer Agency Agreements: An overview of the importance of buyer agency agreements, what they typically include, and how they protect both you and your clients.
• Compensation Models Explained: Explore the various compensation models currently available to buyer agents, including the traditional commission split, flat fees, and more innovative structures. Learn how to choose the right model for your business.
• Negotiating Your Worth: Tips for negotiating compensation with clients and other real estate professionals, ensuring you're fairly compensated for your expertise and services.

WHY TO ENROLL THIS ON DEMAND WORKSHOP?

The recent lawsuits and settlements have shifted the landscape for buyer agency, presenting new challenges and opportunities for real estate agents. In our series of workshops, we will cover the challenges and solutions needed for:

• Loss of Commission Concerns
• Educating Buyers and Sellers
• Shifting to Specializing in Seller Representation
• Competition from Discount Brokerages
• Unqualified Buyers
• Dual Agency Restrictions
• Compensation Conversations
• Buyer Agency Agreements
• Client Loyalty
• How Financing May Change
• Marketing to Buyers and Sellers
• Technology Solutions

WHO SHOULD ENROLL THIS WORKSHOP?

• Real estate professionals looking to understand and adapt to the evolving industry dynamics
• Buyer’s agents seeking to refine their marketing strategies and build trust with clients
• Anyone in the real estate industry aiming to understand the impact of the NAR settlement on buyer representation

Expert Panel:

Amy Chorew: Industry Leading Value Proposition Specialist. Amy is an active agent and long-time trainer, coach and speaker, teaching industry professionals primarily in new agent, technology, value proposition, finance and sales strategies. She along with Kate Lanagan MacGregor, REBI and Hiveologie just launched the definitive Value Prop Course in the industry. Amy is also active as a member on NAR’s committees, Data Strategies, Federal Technology Policies as well as the Women’s Council of REALTORS® and various training organizations. She recently was VP of learning for the Realogy Expansion Brands where she managed the skill learning opportunities for brokers and sales associates. Follow on LinkedIn

Ginger Unger: Ginger is an active broker, agent and trainer and has completed millions of dollars in real estate transactions and has many years of experience in investment and commercial property sales. She has a unique perspective on buyer agency with decades of experience negotiating buyer agency agreements. Ginger is also a very experienced and popular instructor and has instructed commercial and residential classes for agents, brokers, underwriters, and investors for many years. Ginger is committed to helping agents grow their businesses and assisting them in their pursuit of excellence in the real estate industry. Follow on LinkedIn

Sam Mehrbod: Ph.D, CEO, Co-Founder Roomvu, The Authority where A.I. Meets Social Media. Sam is a Serial Entrepreneur in real estate technology, building products for real estate agents. He founded Excellentia Builders Group in 2010 and since 2017 he has been working with industry leaders to create a platform that empowers agents with hyperlocal and personalized video content. To date, Roomvu has 200,000+ agents across the USA & Canada. The Roomvu team has over 50 full-time employees and 200 contractors. Formerly Sam was a TOP1% Agent in Greater Vancouver while finishing his Ph.D. at the University of British Columbia. Follow on LinkedIn

Sabine Steinbrecher: CEO Hiveologie. 25-year elearning and real estate education specialist with over 1M real estate courses delivered across North America for many industry channels. Sabine Steinbrecher is a pioneer in the e-learning industry. With a distinguished career spanning 25 years in education design, marketing, and analytics, she stands as the visionary force behind Learning Library Inc (LLI), a leading real estate-focused ed-tech company established in 1998. Her latest innovation, Hiveologie Accelerated Learning, is nothing short of groundbreaking. This innovative 'Superhive' blends learning design, exceptional learning experts, community, rewards, and analytics to accelerate results for real estate professionals everywhere. She is focused on educational resources to hone skills or build new or multiple income streams for real estate pros. Sabine has been honored to be recognized for these new initiatives as a Newsmaker by RISMedia 3 years running. Follow Sabine on LinkedIn and Hiveologie on Instagram.

Don’t miss out on this opportunity to redefine your approach as a buyer agent and thrive in this changing real estate landscape. This workshop is designed to equip agents with the knowledge and tools you need to effectively market yourself, communicate your value proposition, and navigate the complexities of compensation in today's real estate market. Whether you're new to the industry or looking to refine your approach, you'll leave with actionable insights to enhance your practice and build stronger relationships with your clients.